Tröegs Independent Brewing has revealed new hand-drawn artwork for the labels on its hand-crafted beers. Through a collaboration of co-owners Chris and John Trogner with Philadelphia-based designer Lindsey Tweed, the new look features re-imaginings of iconic figures like the Tröegenator.
After Tweed’s original work on the bottle and packaging artwork for Tröegs’ Hop Knife, Cultivator and Blizzard of Hops was so well received, the brothers decided to explore the approach across all labels. The new designs are reminiscent of the artwork that Tröegs fans know and love but better reflect the brewery’s independence and personality. Tröegs devotees need not worry, though: all beer recipes will stay the same.
The art includes signature elements like a new die-cut Tröegs logo on the bottle and a “Handcrafted by the Tröegs Brothers” label on the neck. The new artwork and packaging, which will be available at the brewery and in retail stores beginning in mid-November, can currently be viewed on the new Tröegs website. The website also features updated merchandise, including Tröegs logo tees, label art pint glasses, art prints and more, all of which will also be available at the brewery’s General Store.
Find Tröegs Independent Brewing at 200 E. Hershey Park Dr. in Hershey; phone: (717) 534-1297.
- Photography: Troegs Independent Brewing
