In an effort to stray from its notorious “Whole Paycheck” persona and gain some traction with the millennial generation, Whole Foods Market is planning a spin-off of sorts with a new chain of stores to make organic and natural products more affordable. Although many details have yet to be announced regarding locations, anticipated opening dates and a name for this new chain, Whole Foods co-CEO John Mackey did, however, admit that these new stores would be “hip, cool and tech-oriented.” More details regarding Whole Foods Market’s plans to expand the brand are set to be revealed by Labor Day.
To find out more about Whole Foods Market’s expansion, check out this article by USA Today.
- Photo credit: Amy Strauss
