Victory Brewing Company knows you love Vital IPA, whether you’re sipping a draft at one of its three brewpubs, filling your growler or crowler or packing your cooler full of 12-oz. bottles or cans. So, Victory thought a challenge is in order. You ready to show off how Victory is #VitalToWhereYouAre this summer?
Are you enjoying Vital IPA at the beach, the lake, a barbeque or right in your own backyard? Maybe you’re on-the-go and toting it in a backpack, on a bike ride or at a tailgate. Get your selfie on and post those pix!
There are immeasurable ways to enjoy this tasty brew, so capture those snaps and share on social media. Make sure to use the clever hashtag: #VitalToWhereYouAre.
Besides the fame and glory that come with filling your feed with summery, beer-drenched activities made better with Vital IPA, you’ll also be in the running for must-have Victory swag like t-shirts and koozies. Follow Victory on Facebook and Twitter and get to posting!
As if this challenge isn’t enough reason to rush out and pick up some Vital IPA—there’s the beer itself. It stands alone in the IPA realm because it finishes like a Pilsner. Victory’s German-trained brewers crafted the brew with a clean Pilsner German malt base, intensely aromatic American dry hops (Simcoe, Chinook and Citra), a very unique Kolsch ale-yeast strain, extremely dry fermentation and filtered clarity. This makes Vital IPA light-bodied and golden with rich notes of pine, tropical fruits and stone fruits for a most refreshing, crisp sip.
Watch the full 411 from Victory’s co-founder and co-brewmaster Bill Covaleski and director of brewery operations James Gentile:
“Vital IPA begins as an IPA and finishes as a Pilsner, providing an entirely unique flavor experience,” Bill explained. “We wanted to make an IPA that was a real cooler beer, something you reach for on a hike, at a concert or at the beach.”
How’d they do? Show Victory it’s #VitalToWhereYouAre and you might just walk away with sweet keepsakes.
- Photos: Victory Brewing Company
